This Is Why You Need An In-House SEO

We work with a local SEO agency for our off-site SEO, while I primarily take care of the on-site component. It's been working well for some time now and our sites rank on page one for many key terms.

Recently, however, I've been feeling increasingly that I do not have enough time to devote to this critical component of our online business and that it's time to hire someone to take on this role full time.

I raised the subject with my boss, who questioned whether there would be enough work for a full-time employee. And then this post came along from Everett Sizemore of seOverflow.

If you've ever wondered what are the wide range of areas modern SEOs have to cover, this post nails them all along with providing a wealth of useful information and links.

Here's a quick summary taken from the post of all the areas that SEO now encompasses:

Site performance / page load time

Brand building / PR

Http header status codes

Content quality

Sitemap changes

Social integration

Usability and user experience

Rel canonical (single domain and cross-domain)

Micro-formatting, rich snippets and structured data

Navigation and pagination

eCommerce SEO